Case study for Biotech & Bioscience Companies

Kyinno Biotechnology SEO Success Story: From 120 to 1,650 Increased Average Organic Traffic Per Month

Schedule a Free Strategy SessionProven Success with Biotech Brands From Niche and Market

Kyinno is a preclinical contract research organization (CRO) with decades of experience. We provide in vitro and in vivo pharmacology, cell line engineering, therapeutic target identification, and groundbreaking antibody discovery services.

The Roadblock

Kyinno Biotechnology struggled with low search visibility. Despite offering highly specialized biotech services, their target audience—researchers and pharmaceutical companies—was not finding them online. The site averaged only 3–5 clicks per day and had no prior SEO optimization. As a result, their website failed to support lead generation or establish authority in the biotechnology sector.

OVERVIEW:

Kyinno approached us with a dual challenge:

Revamp their website design to create a modern, professional digital presence.
Build custom functionality for their product catalog, allowing users to easily navigate complex scientific offerings.

Beyond design, Kyinno needed a complete SEO strategy to connect their services—such as antibody discovery, in vivo/in vitro models, and cell line development—with the right audience searching for them.

What We Did

Initiate on-page initiatives such as internal link mapping and launched brand awareness marketing.

View Site

Our Strategy: Technical SEO, Content, and Catalog Optimization

We implemented a targeted SEO and website optimization strategy designed for the biotech industry.

To address Kyinno Biotechnology’s visibility challenges, we began with a technical SEO audit to ensure the site was fast, mobile-friendly, and properly indexed. Next, we developed a keyword strategy built around funnel-based terms to capture traffic from researchers at every stage of their journey. With this foundation, we optimized metadata, headers, and on-page content for high-intent biotech keywords, ensuring that Kyinno’s services aligned with what their target audience was searching for.

Beyond on-page improvements, we rolled out a content development plan under the Authority Building Campaign (ABC Strategy), combining blog articles and optimized service pages with an internal linking structure that guided readers toward service inquiries. Finally, we enhanced Kyinno’s product catalog with custom filtering, categorization, and schema markup, making complex offerings more accessible while increasing search engine visibility.

Interview with Kyinno Biotechnology

In this interview, Evan Hou of Kyinno Biotechnology shares his experience working with our team to revamp their website and implement a targeted SEO strategy. He highlights how the partnership transformed Kyinno’s online visibility, driving a significant increase in organic traffic and attracting a steady stream of qualified inquiries from biotech and pharmaceutical companies.

Evan emphasizes that the improved site structure, content strategy, and custom catalog functions not only expanded their digital reach but also strengthened their ability to connect with the right customer base.

The Results: From 120 to 1,650 Organic Visits Per Month

Organic traffic grew from 120 to 1,650 visits per month within 6 months.
Daily clicks increased from 3–5 per day to 50–60 per day.
Improved keyword rankings across antibody discovery services, in vivo models, and cell line generation.
Higher engagement metrics, including longer session duration and reduced bounce rates.
Increased inbound inquiries from pharma and biotech companies.

Schedule a Free Strategy SessionProven Success with Biotech Brands From Niche and Market

Successfully Built a Scalable SEO Framework for Kyinno Biotechnology

Strategic SEO combined with a website revamp can quickly turn a low-visibility biotech site into a lead-generating platform.
Investing in funnel-based keyword targeting ensures visibility across all stages of the research and purchasing journey.
A well-structured content strategy not only improves search rankings but also builds authority in a competitive biotech market.

Get A Free Call Session to Get the Exact Strategy To Scale Your Company, 100% Free!

Our team specializes in SEO strategies tailored for life science companies, helping you increase organic visibility, attract qualified leads, and accelerate business growth.

Schedule a Free Strategy SessionProven Success with Biotech Brands From Niche and Market

[email protected] | (510) 502-2247

3942 Valley Ave Ste B Pleasanton CA 94566

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