Case study for Biotech & Bioscience Companies
Boster Bio Technology SEO SUCCESS STORY: Driving 30.73% Growth After Significant Drop in Organic Traffic
Bosterbio is a premium manufacturer of high sensitivity ELISA kits and high quality antibodies, western blotting and IHC services.
The Roadblock
Bosterbio Technology faced a major setback in April 2024 when a sudden drop in organic impressions and clicks was spotted during a full site audit conducted in May 2024. The significant decline began in the third week of April 2024, with a -40% difference observed in organic traffic when comparing the period from January 1 to April 20, 2024, with the period from April 21 to July 21, 2024.
ISSUES:
The primary issues contributing to the sharp decline in organic performance were:
Blocked Googlebot Access: The website’s server inadvertently blocked Googlebot from crawling its pages, preventing Google from indexing crucial content.
De-indexing of Pages: As a result, 65% of the website’s pages were de-indexed, causing a massive drop in organic traffic and impressions. This technical issue severely impacted the site’s visibility in search engine results.
What We Did
Initiate on-page initiatives such as internal link mapping and launched brand awareness marketing.
Comprehensive Solution
To recover from this significant traffic loss, a comprehensive solution was implemented, with a clear focus on both technical fixes and SEO enhancements.
Technical Adjustments
Mapping and SOP Development for De-indexed Pages:
We began by mapping out the de-indexed pages and developed a Special Standard Operating Procedure (SOP) to streamline the process of re-indexing and monitoring.
Re-indexation in Batches:
The de-indexed pages were submitted for re-indexation in batches, starting with high-priority pages such as service pages, product pages, blogs, and resources. This approach ensured the most important content was addressed first.
On-page Initiatives:
No-Index Tag Removal: We removed the no-index tags from key pages that were previously generating organic traffic. This was crucial to restore visibility for pages that had been unintentionally excluded from search results.
Keyword Mapping and Internal Linking:A comprehensive audit was conducted to identify the lost keywords and dropped rankings. A targeted internal linking strategy was implemented to regain lost positions, focusing on the pages and keywords that had seen the most significant drops.
Product Page Linking: We proposed the development of internal link modules for product pages, which would direct users and search engines to key products. Continuous updates were made to these pages to trigger crawls from Googlebot.
Off-page Initiatives:
Qualifying Prospects for Backlinking: We refined the backlink acquisition process, narrowing our focus to high-quality prospects in the relevant niche with good metrics (Domain Rating (DR), Page Rank (PR), and Domain Authority (DA) not less than 30-40).
Authentic PBN Links: We started acquiring authentic Private Blog Network (PBN) links from trusted sources to improve domain authority and restore credibility.
Press Release Campaigns: Regular press release campaigns were implemented to promote the brand and acquire high-authority backlinks. These campaigns became a consistent part of the SEO strategy.
Results
The solution implemented yielded significant improvements in organic traffic and overall SEO performance.
Mitigated Further Loss of Traffic
Spotting the issue early on was crucial in stopping the further de-indexation of important pages. This proactive approach helped mitigate further losses and preserve the website’s existing visibility.
Partial Recovery After 30 Days
Within 30 days, the first signs of recovery were visible. The Google Search Console (GSC) graph showed upward movement, indicating that our initial fixes had a positive impact.
30.73% Increase in Organic Clicks
After 6.5 months of continuous effort, the website achieved full recovery, with a remarkable 30.73% increase in organic clicks compared to the period before the traffic drop.
Bosterbio Technology's SEO recovery was a success thanks to a well-executed plan that addressed both the technical and content-related aspects of SEO. By quickly identifying the issues, implementing strategic on-page and off-page fixes, and refining the content strategy, the website was able to recover from a significant traffic loss and achieve a substantial improvement in organic performance. This case underscores the importance of early detection, methodical recovery strategies, and ongoing SEO optimization to drive long-term growth.
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