Case study for Biotech & Bioscience Companies
Biointron Biological SEO Success Story: 111.69% Increase in Monthly Organic Traffic
Biointron specializes in antibody production and discovery. Dedicating their brand to advancing human health and promoting sustainability with more than 10 years of experience.
The Roadblock
Biointron Biological faced low search visibility and struggled to attract qualified traffic through organic search. Core offerings such as antibody discovery and engineering services were not appearing for the right keyword clusters. The site averaged only 901 clicks per day, despite significant demand for biotech services. No structured keyword mapping, technical SEO optimization, or content development had been implemented prior to engagement.
OVERVIEW:
The website was underperforming because it was not aligned with how researchers and biotech companies search online. Without SEO optimization, Biointron’s high-value service pages were invisible in search results, limiting lead generation and conversions.
We developed and executed a comprehensive biotech SEO strategy focused on:
Keyword mapping to match search intent.
Technical SEO improvements to enhance crawlability and site performance.
Content development to increase topical authority and support full-funnel visibility.
What We Did
Focused 70% of our resources on on-page optimization initiatives such as on-page enrichment and topic cluster development. We also launched a link-building campaign targeting their top priority service pages.
Solution: Comprehensive SEO Strategy for Biotech Growth
Our SEO initiative was tailored to connect Biointron’s services with its target audience:
To strengthen Biointron’s search visibility, we began with keyword mapping and on-page optimization. High-intent, industry-specific keywords were researched and strategically mapped across service pages, blog articles, and supporting resources. This ensured each page targeted the right search intent. At the same time, metadata, headers, and structured data were refined to improve how pages appeared in search results, while technical fixes addressed issues such as broken links, 404 errors, and unnecessary redirects.
We then focused on content development and conversion optimization. Service pages were expanded to include relevant biotech and antibody-related keywords, while educational blogs were created to capture top-of-funnel traffic.
These were connected through a deliberate internal linking framework that guided users through TOFU, MOFU, and BOFU content. Finally, adjustments to page layout, headings, and calls-to-action improved lead capture, making the site not only more visible but also more effective at generating qualified inquiries.
Interview with Biointron Biological
In this interview, Mia Deng, MBA of Biointron Biological, shares his experience working with our team to revamp their website and implement a targeted SEO strategy. He highlights how the partnership transformed Biointron’s online visibility, driving a significant increase in organic traffic and attracting a steady stream of qualified inquiries from biotech and pharmaceutical companies.
Evan emphasizes that the improved site structure, content strategy, link building, and topic cluster development not only expanded their digital reach but also strengthened their ability to connect with the right customer base.
The Results: Measurable Organic Traffic Growth
| Metric | Before SEO (Baseline) | After SEO (6–9 Months) | Improvement |
|---|---|---|---|
| Daily Organic Clicks | ~901 | ~1,650 | +83% |
| Monthly Organic Traffic | ~27,000 | ~49,500 | +83% |
| Service Page Rankings | Not in Top 20 | Top 3–5 | Significant |
| Conversions/Leads | Limited | Steady pipeline growth | Noticeable |
| Keyword Coverage | Narrow | Full-funnel mapping | Expanded |
Key Takeaways for Biotech SEO
Keyword mapping drives conversions: Aligning content with search intent ensures the right audience finds the right service.
Technical SEO is non-negotiable: Crawlability and Core Web Vitals must be addressed before scaling content.
Content clusters build authority: Combining educational blogs with optimized service pages strengthens search rankings.
Biotech SEO delivers ROI: For highly specialized services, visibility in search directly translates to business growth.
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Our team specializes in SEO strategies tailored for life science companies, helping you increase organic visibility, attract qualified leads, and accelerate business growth.
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